The Art of Mastering Companies

Success in Business through Perseverance

Hussain al Nowais, the Emirates Holdings managing director and chairman, enjoys taking challenges, such as making dying companies live and soar high in the world of business. There might be a lot of questions in your mind regarding the ways on how this UAE Businessman bloomed in this kind of business.

According to Hussain al Nowais, he was born in the time when life was so hard, which made him push his limits.

Hussain al Nowais shared that back in the days, they saw the sacrifices of their parents. And now that their lives have already improved, it is evident how much they earned through their sacrifices.

He shared that back in the 1950s, drinking purified drinking water is already a kind of luxury while having an air conditioner for a room is just unthinkable. Hussain al Nowais even compared Abu Dhabi to a village that is deserted back then. His family stays in Corniche before, and Al Husn was the former name of its centre.

The insufficiency of school’s in Abu Dhabi was the reason why Al Nowais went to Qatar to study.The norm before was to migrate to a different place, like Saudi Arabia and Qatar, to be able to survive.

When Sheikh Zayed bin Sultan Al Nahyan became president of UAE, a lot of families have returned, including the family of Al Nowais. Their progress as a family started with Al Nowais’ grandfather who from a pearl merchant became a trader for foodtsuffs and materials. That was the beginning of their family business, which is an organisation for trade.

When Al Nowais completed his high school in a school in Abu Dhabi, he then went to the U.S. in order to resume his education.

After finishing a business administration course in the U.S., he was totally filled with wisdom and might, which gave him the courage to go back home in order to practice what he has learned. It is so impressive who Al Nowais has lifted his credibility so high, making him succeed even in his early 20’s, wherein he was able to deal with big names in the business world.

Along with his dedication, intelligence, luck, and commitment, he was able to evolve their family business into a well-known contracting, trading, distributing, and manufacturing company, which is not limited in UAE. He even recalled how we build everything almost from nothing.

When his career was still trying to grow, one event that he considers as the turning point was when he got a contract for a department in the government in supplying equipment for electrical use.

By improving his acquired skills and knowledge, he became successful in his chosen career.

Even the beginning of Gulf War was seen by Al Nowais as a chance to begin a food business, because of its necessity. He even bought dying businesses and restructured them, making them reach the pick again.

In this very moment, he is still sharing his knowledge to many and earning more money, especially that Federal Foods is under his name.